Transcend Packaging Partners with Wrexham’s “Thought Leader” BioPaxium Technologies to Expand Product Line to Replace Plastic Packaging
Posted: Sun 10 Oct 2021
Wales-based sustainable packaging company Transcend Packaging has announced it is entering into a strategic partnership with fellow innovator BioPaxium Technologies, which has been recognized as one of the UK’s top materials technology companies. .
The result of six years of intensive research and development, BioPaxium has developed an in-depth knowledge of advanced molded fiber technologies that are applicable to a wide range of market segments. Unlike traditional molded fibers such as egg cartons and cup holders, advanced molded fiber technology can be applied to complex geometries allowing for wider replacement of thermoformed plastic.
The product may be designed to withstand temperatures above 200 ° C for an extended period of time in both microwave and conventional ovens or suitable for chilled or frozen products, such as chilled and frozen ready meals. . The products are designed to be recycled or composted at home, providing an enhanced sustainability profile.
As a first step, Transcend will offer a range of lids, cups and trays to the catering market. In 2022, Transcend plans to fully launch a broader product line to provide plastics alternatives to the foodservice, food and beverage manufacturing, health and beauty, and markets. rapidly changing consumer goods.
Transcend will produce its molded fiber in Europe using low carbon technology. Currently, the majority of molded fibers sold in Europe originate from East Asia and are often produced from coal power. Due to the high energy consumption and the transit distances involved, the carbon footprint of these products is not aligned with the company’s new sustainability goals. By producing in Europe using low carbon technology and minimizing transit distance for European customers, Transcend aims to provide the most durable molded fiber available in the European market.
An additional advantage of molded fiber is that it allows the use of non-traditional fibers (such as wheat straw or miscanthus) either as the sole fiber base or in a blend according to customer requirements. By using non-tree fibers, materials often classified as agricultural waste can be used to create molded fiber products suitable for composting, helping to create carbon-rich soil that can be used to support our agricultural production at the future – a truly circular product.
The partnership will see BioPaxium Technologies license its intellectual property and transfer its production to Transcend Packaging. BioPaxium will help Transcend introduce new products and deliver the next generation of circular economy solutions through molded fiber to meet exponential market demand. Peter Davies, former CEO of BioPaxium, joins Transcend to lead the new molded fibers division.
With pending legislative and regulatory proposals in the UK and EU such as extended producer responsibility, plastic taxation, etc., molded fiber offers a more sustainable option for many applications. Molded fiber is a strong format to help brands reduce their regulatory exposure while providing a durable product at the end of its useful life.
Lorenzo Angelucci, CEO of Transcend Packaging, said: “We are delighted to welcome the innovative expertise of BioPaxium Technologies to our team. With good reason, their expertise has earned them a reputation as a thought leader in product design and quality. We look forward to bringing important innovations in molded fibers to market together.
“As we look to develop new products and continue to innovate in the sustainable packaging market, we saw an opportunity to strengthen our team with additional expertise and truly innovative materials technology. We believe molded fiber will be at the forefront of change as brands seek to make their packaging more sustainable and Transcend intends to make a significant contribution to this process.
Despite being in operation for just over three years, Transcend has already won a number of important contracts with leading brands. This includes supplying eco-friendly paper straws to McDonald’s and KFC, unveiled the first collapsible straw on packaging in the UK for the Ribena juice brand and recently opened another production facility in Europe, based in Italy.
BioPaxium Technologies CEO Peter Davies said: “We are delighted to join this strategic partnership with Transcend Packaging. Transcend has established itself as the European market leader in the production of paper straw with a strong portfolio of major multinational customers. We look forward to helping Transcend bring new innovations in molded fibers to market while expanding into new markets across Europe and beyond.